Brad Baker is the Director of Sales and Marketing for the Safety Division of Humanetics with responsibility for the Americas, Australia, India, Korea

He leads regional sales teams to growth in the areas of passive and active safety system design, simulation, test, and measurement. His goal is to enable customer success by helping them develop mobility solutions that are safer, smarter, and more intuitive, with an end goal to help them save lives.

He brings a strong background in automation, simulation, and control software and hardware for research, test, and development in the mobility industry with time spent at AVL with GM and FCA.

With a Bachelor of Science (B.S.) with Honors, Mechanical Engineering from Texas A&M University, Brad and his family now reside in Metro Detroit.

Humanetics is a hi-tech global industrial technology group. We engineer extraordinary safety, digital and sensor solutions for critical environments to put humans at the heart of industrial design. We are the pioneers of crash test dummies and a leading provider of virtual simulation software, integrated crash test systems, precision sensors, specialized fiber optics, and laser-based material engineering. Our highly specialized solutions are used in the development of every car on the road today, space missions, guidance systems, operating theatres, biomedical devices, haptic surgery, energy generation, semi-conductor chip manufacturing and many applications at the cutting edge of human innovation. Our sensor and measurement capabilities create data from critical environments and deliver precision tools to enable customers to answer critical questions and empower decisions that drive performance. When we innovate, humans thrive.