Logo Logo
Mobile Logo
book now
Logo&nsbp;
  • Home
  • Agenda
    • View Web-AgendaSee all the exciting sessions we have in store for you
    • Download Agenda
    • BOOK NOW
  • Speakers
    • PanelFind out which experts will share their insights and use cases at the annual Safety.AD USA
    • Become a Speaker
    • BOOK NOW
  • Partners
    • Co-Located Event1 Sponsorship – 3 Targeted Conferences
    • Business PartnersNetwork with our partner community and discover their cutting-edge products & services
    • Why Partner?Connect with the right people in a space designed to optimize your relationship-building and deal-making
    • Matchmaking & One2OnesMeet the right decision makers based on your interest
    • Get Partner Packages
    • Current participants list
    • Past event attendee list
  • Who & Why?
    • The Event at a glanceWhat can you expect as an attendee at Safety.AD USA?
    • AttendeesTop-Level Networking meets Unmatched Expertise
    • 10 reasons to attendWhy you should join
    • TestimonialsWhat our clients say
    • Current participants list
    • Past event attendee list
  • Event Info
    • Travel & LocationOnsite Location – Join us in Detroit!
    • Evening EventsIcebreaker + Networking Dinner
    • Info for ModeratorsHow to make the most of your interactive session
    • Co-located Events1 Ticket - 3 Events
    • ContactGET IN TOUCH – We are here for you!
    • BOOK NOW
  • Content Hub
    • Video Case StudiesExplore Our Video Case Studies! Inspirational success stories, technologies, and solutions from our speakers!
    • InterviewsVideo Interviews with Our Speakers! Exciting conversations, insights, and expertise on the latest trends & technologies.
    • Whitepapers & ReportsTrend Reports & Whitepapers! In-depth analyses, industry insights, and expert perspectives on key trends and developments.
    • BOOK NOW
  • Exhibit Now
  • BOOK NOW
CO-LOCATED EVENTS

Speaker

Mahmoud Serour

CTO, Brightskies

A passionate and driven professional with 8+ years of experience in system and software engineering, particularly focused on autonomous driving and brake systems. I co-founded a robotics team during college, achieving international success in various competitions. Throughout my career, I have been committed to making a lasting impact in the industry through the development of innovative technologies that push boundaries.
I currently serve as the Chief Technical Officer (CTO) of BrightDrive, leading the development of Level 4 autonomous driving systems for buses and trucks. My expertise spans across system architecture, vehicle dynamics, functional safety, and path planning.
I was recognized by Business Insider as one of the 35 under 35 Rising Stars in Self Driving in 2022 across 100 different international companies worldwide, and I am an active speaker at international conferences, sharing insights into the future of autonomous driving.

Join Mahmoud Serour
Book Now!

Session

The Challenge of Migrating from ADAS to AD

Solution Study

Monday, June 30

03:00 pm - 03:30 pm

Live in San Francisco

Less Details

Migrating from Advanced Driver Assistance Systems (ADAS) to full Autonomous Driving (AD) presents significant challenges for OEMs and Tier 1 suppliers. As systems evolve from Level 1 and 2 toward Level 3 and 4, traditional vehicle architectures struggle to meet the demands of real-time processing, data fusion, scalability, and functional safety. This presentation addresses the core technological hurdles in this transition—ranging from architectural constraints to software complexity—and explores technical alternatives that enable this shift, including the rise of zonal and software-defined architectures. It will also introduce QuantumDrive®, BrightDrive’s scalable, low-power, and SDV-based Level 4 autonomy platform, designed to accelerate the deployment of autonomous capabilities. By offering high bandwidth, modular integration, and full-stack support, QuantumDrive® helps OEMs and Tier 1s bridge the ADAS-to-AD gap with a future-proof and cost-effective solution tailored for next-generation mobility.

In this session, you will learn more about:

  • The technological challenges of an OEM to migrate from Driving assistance (L1, L2, L2+) to full Autonomous Driving (L3, L4)
  • The possible technical alternatives to meet the demands of L3 and L4 based on the latest vehicle architectures
  • How QuantumDrive ® solves the above challenges, and helps OEMs and Tier 1s to scale up in a unique SDV approach
Presentation

Company

Brightskies

https://brightskiesinc.com
BrightDrive, a pioneering spinoff from Brightskies, is leading the way in autonomous driving technology. Headquartered in Dubai, the region's dynamic business hub, BrightDrive specializes in innovative solutions, ranging from Driver Assistance to Fully Automated Driving. The company also excels in providing Mobility as a Service (MaaS), enhancing logistics and smart city operations through seamless and efficient transportation systems. With a team of world-class experts, BrightDrive leverages extensive experience in developing automotive and autonomous driving systems for original equipment manufacturers (OEMs) and Tier-1 suppliers worldwide. This depth of expertise enables the company to deliver a diverse array of cutting-edge products, including L3/L4 self-driving platforms, advanced driver assistance systems, intelligent infotainment systems, embedded software, and robust cybersecurity solutions. Committed to safety and efficiency, BrightDrive collaborates with leading global carmakers to redefine the future of mobility, ensuring a smarter, safer driving experience for all users. Through its innovative approach, BrightDrive is not just advancing technology; it is reshaping how we think about transportation in the region.
Get Agenda
BOOK NOW
Colocated with
Safety.AD USA 2025 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
June 30 – July 01, 2025
Location
Hyatt Regency San Francisco Downtown Soma
50 3rd Street
94103 San Francisco
Phone
+1(518)3102904
eMail
  • To sponsor
  • To speak
  • Media partnerships
  • General inquiries
  • Imprint
  • Terms & Conditions
  • Privacy
© we.CONECT Global Leaders GmbH