In the Software-Defined Vehicle era, ADAS sensors can deliver more than just safety—they can power entirely new passenger experiences. One exciting use case is an augmented reality game for passengers, where virtual objects can be collected or interactions with the environment mirrored in a fun, engaging way. By leveraging SDV capabilities, carmakers can enrich sensor value, transforming vehicles into platforms for immersive entertainment and demonstrating the untapped potential of sensor-driven innovation.

Join this session to learn more about:

• How to leverage existing ADAS sensor data for applications beyond safety, enabling new passenger experiences
• Why SDV architecture is a game-changer for developing innovative features and functionalities
• Practical insights into creating AR experiences for passengers, such as interactive games that integrate real-world data

• How can automakers leverage existing ADAS sensor data to go beyond safety features and create engaging new passenger experiences?
• In what ways can SDV architecture transform traditional vehicle functionalities into platforms for immersive entertainment?
• What are the key challenges when developing augmented reality experiences that integrate real-world data through ADAS sensors?
• How can the integration of ADAS sensors in SDVs enhance in-car gaming and other interactive experiences for passengers?
• What does the future hold for sensor-driven innovation in the automotive industry, and how can SDVs lead the way?