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CO-LOCATED EVENTS

Speaker

Sergey Malygin

CEO, SODA.auto

With over 20 years of experience in the automotive and telecom industries, I have led groundbreaking projects that push the boundaries of innovation.

From launching Roborace driverless Devbot at Formula E within just 11 months, to creating the ARRIVAL Elements ecosystem, and driving SODA.Auto to success, I excel at turning bold ideas into reality.

A strategic thinker and dedicated innovator, I am passionate about transforming the impossible into achievable results.

Join Sergey Malygin
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Session

Game Over? Reinventing the automotive industry to survive

Solution Study

Monday, June 30

11:35 am - 12:05 pm

Live in San Francisco

Less Details

Most traditional automotive companies today are slow and expensive. In contrast, Chinese manufacturers have introduced faster, more cost-effective ways to create vehicles, often offering more features. Legacy automakers must adapt quickly, or risk facing bankruptcy. The time for change is now.

Join this session and get a deep-dive:

  • Why it is time to react NOW
  • What are key strategies automakers can use
  • How to implement these strategies to solve this problem
Presentation

Company

SODA.auto

https://soda.auto/
SODA transforms the automotive industry by making Vehicle Software Engineering 10x faster with 4x less cost, with no compromise on quality, safety, and security. We are building the future of Automotive with SDV, AI and Digital Twin, today.
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Colocated with
Safety.AD USA 2025 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
June 30 – July 01, 2025
Location
Hyatt Regency San Francisco Downtown Soma
50 3rd Street
94103 San Francisco
Phone
+1(518)3102904
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