Logo Logo
Mobile Logo
book now
Logo&nsbp;
  • Home
  • Agenda
    • View Web-AgendaSee all the exciting sessions we have in store for you
    • Download Agenda
    • BOOK NOW
  • Speakers
    • PanelFind out which experts will share their insights and use cases at the annual Safety.AD USA
    • Become a Speaker
    • BOOK NOW
  • Partners
    • Co-Located Event1 Sponsorship – 3 Targeted Conferences
    • Business PartnersNetwork with our partner community and discover their cutting-edge products & services
    • Why Partner?Connect with the right people in a space designed to optimize your relationship-building and deal-making
    • Matchmaking & One2OnesMeet the right decision makers based on your interest
    • Get Partner Packages
    • Current participants list
    • Past event attendee list
  • Who & Why?
    • The Event at a glanceWhat can you expect as an attendee at Safety.AD USA?
    • AttendeesTop-Level Networking meets Unmatched Expertise
    • 10 reasons to attendWhy you should join
    • TestimonialsWhat our clients say
    • Current participants list
    • Past event attendee list
  • Event Info
    • Travel & LocationOnsite Location – Join us in Detroit!
    • Evening EventsIcebreaker + Networking Dinner
    • Info for ModeratorsHow to make the most of your interactive session
    • Co-located Events1 Ticket - 3 Events
    • ContactGET IN TOUCH – We are here for you!
    • BOOK NOW
  • Content Hub
    • Video Case StudiesExplore Our Video Case Studies! Inspirational success stories, technologies, and solutions from our speakers!
    • InterviewsVideo Interviews with Our Speakers! Exciting conversations, insights, and expertise on the latest trends & technologies.
    • Whitepapers & ReportsTrend Reports & Whitepapers! In-depth analyses, industry insights, and expert perspectives on key trends and developments.
    • BOOK NOW
  • Exhibit Now
  • BOOK NOW

Speaker

Simon Fürst

Principal Expert Autonomous Driving Technologies, BMW Group

Simon Fürst studied Aerospace Engineering at the Technical University of Munich. From 1993 till 2001 he was a research assistant at the Department of System Dynamics and Flight Mechanics at the University of the Federal Armed Forces in Munich. His research area was onboard autonomous, vision-based systems for navigation and landing of airplanes and helicopters as well as for autonomous vehicles. From 2001 till 2002 he worked for IABG in Ottobrunn as a project leader and consultant for the qualification of the high-risk avionics software in the tiger helicopter and the Eurofighter Typhoon. Since 2003 he is with BMW. From 2005 till 2009 he was an expert and project leader in ISO creating the automotive safety standard ISO 26262. From 2006-2017 he was in AUTOSAR in many major roles of this 200+ companies non-commercial industry standardization organization. During that period has was two times the spokesperson of AUTOSAR. In parallel, he was General Manager at BMW being responsible for the series roll-out of the AUTOSAR standard into all BMW vehicles. Since April 2017 he is General Manager in the division of Autonomous Driving and Driver Assistance. There he was responsible for machine learning, reasoning and knowledge representation, and line manager for agile development teams. In October 2019 he was appointed as principal expert for automated driving technologies.

Join Simon Fürst
Book Now!

Company

BMW Group

Get Agenda
BOOK NOW
Safety.AD USA 2026 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
June 29 – 30, 2026
Location
Hyatt Regency San Francisco Downtown Soma
50 3rd Street
94103 San Francisco
Phone
+1(518)3102904
eMail
  • To sponsor
  • To speak
  • Media partnerships
  • General inquiries
  • Imprint
  • Terms & Conditions
  • Privacy
© we.CONECT Global Leaders GmbH