Simon Fürst is an experienced Cooperation Manager at BMW Group with 20 years of expertise in the field of Automated Driving. Based in California, USA, he focuses on partnering and business development for automated driving technologies, particularly in supporting BMW's full stack ADAS solution for various driving levels. With a strong background in software architecture, platform software, and automotive safety, Simon has held key positions within BMW Group, including Principal Expert in Automated Driving Technologies and General Manager for Software-based Features. He has actively contributed to the development of standards such as ISO 26262 and has been involved in the AUTOSAR development partnership as a Steering Committee Member and spokesperson. Simon's extensive experience and expertise position him as a valuable asset in the advancement of safe and reliable autonomous vehicles.

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.